商业伦理与社会责任(双语教学版)
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《商业伦理与社会责任》(第10 版,双语教学版)主要讲述在当今商业世界的快速变化中的商业伦理与社会责任,具体内容包括企业的本质,经济学的基本知识,商学学习的框架体系,商业伦理与社会责任在企业决策中的作用,国家间进行贸易的障碍与推动因素,国际贸易中企业的参与形式及跨国教育的策略。本书保留了原版书中全部的英文及其教材要素,编者对目录以及部分专业词汇进行了翻译。书中还引用了一些新鲜有趣的商业案例、习题,语言简练,通俗易懂。
《商业伦理与社会责任》(第10 版,双语教学版)摘编自Business: A Changing World(10e)一书,该书是美国同类书市场**品牌。加州大学伯克利分校等多所著名大学选择该书作为通识课“商学导论”的教材,并对本书的教学实用性持一致好评。作者O.C. 费雷尔教授,曾担任美国营销协会学术委员会主席,其研究领域包括全球商业、市场营销和商业伦理。
A business tries to earn a profit by providing products that satisfy people’s needs. The outcomes of its efforts are products that have both tangible and intangible characteristics that provide satisfaction and benefits. When you purchase a product, you are buying the benefits and satisfaction you think the product will provide. A Subway sandwich, for example, may be purchased to satisfy hunger, while a Honda Accord may be purchased to satisfy the need for transportation and the desire to present a certain image.
Most people associate the word product with tangible goods—an automobile, computer, phone, coat, or some other tangible item. However, a product can also be a service, which occurs when people or machines provide or process something of value to customers. Dry cleaning, a checkup by a doctor, a performance by a basketball player—these are examples of services. Some services, such as Flickr, an online photo management and sharing application, do not charge a fee f...